CargoFlow — Last-Mile Delivery Orchestration
Logistics / Last-MileCargoFlow
Product overview
CargoFlow is a last-mile delivery platform that takes orders from WMS or e-commerce systems, optimizes routes and assignments, and gives drivers a mobile app for navigation and proof of delivery. Shippers and recipients get real-time tracking and delivery windows.
Problem statement
Retailers and 3PLs were using spreadsheets and phone calls to plan and track last-mile deliveries. Routes were suboptimal, drivers had no unified tool for stops and POD, and customers had no visibility. Cost per delivery was high and on-time performance inconsistent, especially in dense urban areas.
Product vision
One system that connects order intake to delivered-and-signed: optimized routes, clear driver instructions, and full visibility for shippers and end customers. The product should work for same-day and next-day models and scale from single-depot to multi-hub networks.
Key features
- Order ingestion via API and CSV with address validation and time windows
- Route optimization (capacity, time windows, traffic) with daily and dynamic replanning
- Driver app: day view, turn-by-turn, capture signature and photo at delivery
- Real-time tracking and ETA for shippers and end recipients
- Exception handling: failed delivery, address change, return to depot
- Analytics: cost per drop, on-time %, driver utilization, and POD audit
UX / product design approach
We focused on reducing cognitive load for drivers (next stop always clear, one-tap POD) and giving dispatchers a single timeline view of the day. We used map-first design for route and live views, with list and filter options for power users. Recipient experience was lightweight: link-based tracking with minimal steps. We designed for variable connectivity and offline capture with sync when back online.
Technical architecture
React admin and dispatcher dashboard; mobile app (React Native) for drivers. Backend: order and route services; optimization engine (OR-Tools / custom) runs as async jobs. PostgreSQL for orders, routes, and POD; Redis for live driver state. Geocoding and routing via external APIs with fallbacks. Webhooks and API for WMS and e-commerce integrations.
Technology stack
- React, TypeScript; React Native
- Node.js, Python (optimization)
- PostgreSQL, Redis
- Mapbox, OR-Tools
- REST API, webhooks
Challenges solved
- Optimizing routes for typical daily stop counts with time windows and reasonable solve times
- Reliable proof of delivery and sync when drivers have patchy connectivity
- Unifying address formats and time windows from multiple source systems
- Providing accurate ETAs that update as drivers progress and traffic changes
Business impact
The client has a working last-mile platform: orders flow in, routes get optimized, and drivers use the app for navigation and proof of delivery. Their first pilot customer is live; the client is gathering feedback and planning integrations for more rollouts.
Visual elements
Suggested UI highlights for this product.
- Dispatcher dashboard: map with routes and stop status, plus daily timeline
- Driver app: list of stops with progress and one-tap POD
- Recipient tracking page: map with ETA and delivery window
- Analytics: cost per drop over time, on-time %, and exception breakdown
Outcome
Platform shipped with route optimization, driver app, and tracking. First pilot customer is using it; early signs of better on-time delivery and clearer visibility for dispatchers.
Services
- Custom Development
- Mobile Apps
- Design
- Integrations